12A – Figuring Out Buyer Behavior No. 1
Sketching out the Beginning of the Buyer Behavior Process
The market segment I chose to interview were the students who, I knew, had more to lose and benefit from this product. Students do not think about the time or energy that was put into cleaning the library. Students also lacks the knowledge of what areas the custodians have to get to before the shift ends. Also they need to become more aware of how much they benefit from the cleanliness of the library, and how the custodians are there to make sure they have a space to study in.
I interviewed three students that use the library on a daily basis, and informed them about my business plan. They were all aware of the need to have a cleaner environment to study in. Before I told the students of my business plan I asked them was there any way that they can contribute to the cleanliness of the library? They all said that they could help by cleaning their own trash, but they all thought they couldn't contribute to the whole of the library being clean. They felt that trying to throw away their trash before they leave as a way they try to contribute to their cleanliness. Also another problem arose about my product. How would students feel if the waste bin was directly beside them? How can this problem be fixed? Another thing that sparks interest within them is that they claim to never really see the custodians working in the library as often as they thought they would.
Based on my interviews I realized that the students needed more action instead of being told not to bring certain foods into the library. The cleanliness of the library has to depend on more than just the custodian clean-up because the ratio is disproportionate. They need a solution that is going to benefit them so that they know that they're making a difference to help lift the burden off of custodians. Awareness of the need and more action needs to be taken.
The market segment I chose to interview were the students who, I knew, had more to lose and benefit from this product. Students do not think about the time or energy that was put into cleaning the library. Students also lacks the knowledge of what areas the custodians have to get to before the shift ends. Also they need to become more aware of how much they benefit from the cleanliness of the library, and how the custodians are there to make sure they have a space to study in.
I interviewed three students that use the library on a daily basis, and informed them about my business plan. They were all aware of the need to have a cleaner environment to study in. Before I told the students of my business plan I asked them was there any way that they can contribute to the cleanliness of the library? They all said that they could help by cleaning their own trash, but they all thought they couldn't contribute to the whole of the library being clean. They felt that trying to throw away their trash before they leave as a way they try to contribute to their cleanliness. Also another problem arose about my product. How would students feel if the waste bin was directly beside them? How can this problem be fixed? Another thing that sparks interest within them is that they claim to never really see the custodians working in the library as often as they thought they would.
Based on my interviews I realized that the students needed more action instead of being told not to bring certain foods into the library. The cleanliness of the library has to depend on more than just the custodian clean-up because the ratio is disproportionate. They need a solution that is going to benefit them so that they know that they're making a difference to help lift the burden off of custodians. Awareness of the need and more action needs to be taken.
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