18A – Create a Customer Avatar
"Retired Ladies Who Do Yoga In The Morning"
Questions: My Avatar Rylee
What kind of model cars do they drive?
She drives a 2019 Latitude Plus Jeep 2019.
What hobbies do they have?
Her hobbies are painting and sculpting.
What Kind of shows do they enjoy watching?
She enjoys watching bones because her dream career was always to be a forensics anthropologist.
Do they have children? Are they adopted?
What are their favorite books?
Her favorite book is Pride and prejudice by Jane Austen, Frankenstein or the Modern Prometheus by Mary Shelley, and Sula By Toni Morrison. She likes the Romance, evolutionism and science, and lastly books about social changes.
How old are they? How old do they feel?
Rylee prefers not to disclose her age, but she does say she is old enough to have wine.
Where do you purchase items?
Why do you purchase the items the way that you do? She likes to purchase her products online and in the stores, but prefers to order online because she doesn't have to travel to get her items. She does not mind paying a shipping fee.
What is your buying criteria? and how do you determine it successful?
She says that she invests in ideas that help progress her community, and she says that it has to have a purpose. What makes it successful is if she deems it necessary and fundamental. She says she is happy when it is something she can use everyday, and is not taking up space or too much time.
What impresses you the most when you buy products?
She says what impresses her is the thought put into it. She loves things that lasts long and that she does not have to continually buy, especially if the product is expensive, then she can deem it impressive.
What organizations does she participate in?
She is a mentor in the LaunchPad Scholars Program that helps college students unlock their potential by problem solving in their local community.
Reflection questions:
What do you have in common with your customer?
I share a lot with my customer because I wanted to sculpt her to be open minded in trying new products like I am, but realistic in making decisions on what products to buy.
Do you have any common likes? Do you find this as a coincidence?
She likes the same genre of books as I do, and she likes buying products online. I don't find it a coincidence since I am the one shaping her, but I found out a lot about myself in what I find is a good product.
References:
Customer avatar worksheet
https://www.digitalmarketer.com/lp/content/uploads/2016/06/Customer-Avatar.pdf
Making an Avatar
https://mybluerobot.com/create-your-own-avatar/
This was a lot of detail. I am very impressed with the level of thought that you put into this. You have outline a lot of things for this avatar and seems like you have a very clear vision of who your customers are.
ReplyDeleteHi Kyra,
ReplyDeleteI really enjoyed your post. I think the details you added to your customer avatar are amazing. It seems like you have a very clear vision of who are your ideal customers. It is really cool that you share a lot with your customer avatar. Having similarities with your customer avatar makes it easier for you to market and relate to your customer. Good job!